The name agoy was born out of chosen as a reflection of the word 'yoga'. It symbolizes the understanding that Hatha yoga has always been used as a mirror to change our perspective on ourselves. This shift of perception is a key stage in our understanding of our true nature, known as self-realization, which is central to yoga.

agoy set its goal apparently:
●  To break the mould of what people expect from yoga and yoga products.
●  To make people think differently about yoga by giving it a more stylish, contemporary look and by promoting the idea that yoga can be fun and accessible for everyone.
●  To design yoga products that inspires people in their yoga and in their lives
●  To create a business and products with ethics and integrity true to the spirit of yoga.
●  To engage people and encourage them to, as Ghandi said, “Be the change they want to see in the world.”

Within the space of eight years, agoy became the leading yoga lifestyle company in the UK. agoy continues to innovate and inspire in order to build a company that looks towards the future whilst rooted in ancient yogic principals.